The Association, under its constitution has several objectives that will be met via dedicated projects.   

Schools Project:

The Association is currently piloting a project with Tenbury Primary School and its PTFA . The aim of the project is to introduce the pupils to the Town’s heritage with mistletoe so that the next generation is aware of the connection. It is also planned that the PTFA and pupils will collect mistletoe during the last weeks of November in order to raise money for the PTFA by selling the collected Mistletoe to the Association to be used in decorating the town for the Mistletoe Festival.

If successful it is hoped to have similar projects with other primary schools in the area.

Heritage Project:

It is planned to carry out a project that will research the Town’s long standing relationship with mistletoe. This will be recorded on the dedicated Heritage pages.  

The Mistletoe Brand:

The Association, under it’s constitution has the goal:

When and where possible to assist the Town in the use and development of the mistletoe unique brand as an economic driver for the Town.  

It is hoped to archive this by developing the Mistletoe branding for the Town and capitalising on the sentiment that Tenbury Wells is the Mistletoe Capital of the UK.

Over the next couple of years there will be several other projects that will enhance this overall aim. This first being the Heritage project.

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